A friend of mine, who recently lost her mom to breast cancer, signed up to walk the Susan G. Komen 3-Day For the Cure that will take place in the fall. Despite the fact that the Susan G. Komen Breast Cancer Foundation is a pretty well known organization, and probably has their own potential Facebook ad campaign planned, I haven’t seen any ads targeted at me. We all know that there are a lot of people on Facebook, but before this activity, I had a difficult time grasping how many people there actually are. And I only targeted within the U.S.! The first step was to assign a URL for people to jump to if they click on your ad, give the ad a title and description, and upload a picture. The first picture I tried to use was of a woman’s face with a pink ribbon painted on her cheek. It was too detailed and the tiny frame couldn’t really do the picture justice so I switched to a more common logo.
Next came the targeting. I couldn’t believe the seemingly endless possibilities there are to target people: likes and interests (which is what I used, as you can see below), age, sex, sexual preference, date, time, birthdays – the list goes on. I also realized that you can target people using the groups that YOU belong to. I thought this could come in handy for groups on Facebook that want to advertise an upcoming event such as a happy hour or lecture.
After you’ve decided on the ad’s appearance and who you want to see the ad, the next step is to set up the budget. The default is $50.00 per day, which I kept because I pretended to be operating on the budget of a very large foundation.
Overall, this was a very informative and entertaining activity. I could not believe how user-friendly the process was and how many possibilities there are for trimming the cost and tailoring the ad to only reach the people you want to reach. Facebook also allows you to evaluate the success of your ad and opt to make changes to your ad buy.
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